Date et heure : Mercredi 15 juillet 2009 19-20h CET
Everyone’s online. And everyone searches. How else could you possibly hope to navigate over 100 billion Web sites? Every searcher has a goal: to find information relevant to their query. And any business with a web presence, be it a retailer, service provider, publisher, or even a blogger, wants to be found for relevant search queries, both by the search engine and by that searcher.
Search Engine Optimization (SEO) improves the volume and quality of traffic to a web site from search engines via « natural » or « organic » search results. It’s the process of making a web site search engine friendly. The goal of optimizing a web site is to increase the likelihood it will appear at the top, or near the top, of search engine results when selected keyword phrases are queried. The goal isn’t merely to attract traffic to the website in question, but to attract quality traffic.
SEO is an art and a science that can be applied to nearly all the elements of a Web site: the copy, its design, the type of coding used, links, and site architecture. Like most forms of online marketing, SEO exists between the right and left brain hemispheres. It spans marketing and IT, PR and analytics.
This presentation provides an overview of the fundamentals of SEO, and provides a roadmap for getting started — and getting found — in organic search results.